Hello there,

I’m Rachel

Im the Mary Poppins of UX design, making designs practically perfect in every way by empowering users beyond the pixels on a screen.

I'm a seasoned leader in human-centered design with over 10 years of experience specializing in using design strategy and innovation to reshape customer experiences across diverse industries. My expertise empowers me to wield influence effectively, fostering cross-functional collaboration and consensus in even the most challenging environments.

  • My unique strength lies in my ability to deeply understand user’s priorities and needs while harnessing the right insights, collaborating with experts, coordinating cross-functional teams and engaging stakeholders effectively. My dedication to user-centricity and my proven track record of delivering results ensures that I can help your team excel and meet its objectives.

“We need to keep an eye on this one, she’s tricky”

    • User research

    • Information architecture

    • Prototyping

    • Wireframing

    • Design theory

    • UX writing

    • Color

    • Typography

    • Icons

    • Images

    • Design theory

    • Layout

    • Empathy

    • Curiosity

    • Active listening

    • Communication

    • Collaboration

    • Public speaking

    • Figma

    • Figjam

    • Sketch

    • Adobe XD

    • Microsoft office

    • Google suite

    • Asana

    • Trello

    • Jira

    • Confluence

Projects

Sonder

To revolutionize hospitality and stand out in a crowded market, we introduced an innovative event space booking feature, creating a unique, one-stop destination. This enhancement makes our website more intuitive and user-friendly, incorporating a one-click methodology while maintaining brand awareness and meeting consumer expectations.

Big Tech Interviews

We redesigned Big Tech Interviews' website to create the ideal online environment for mastering SQL interviews, reducing the bounce rate by 49%. Key features include an interactive platform with extensive videos and imagery, responsive design for all devices, and an engaging UI/UX experience. This showcased BTI's unique learning experience and positioned it as a leader in tech interview preparation.

H-E-B

Our team was able to get unprecedented access to our stakeholders and users to demonstrate the impact of their seemingly small daily decisions.

Tools used: Confluence, jira, licid, gitlab, avion, google analytics, datadog, figma, figjam, monday, teams, slack, scetch, procreate

Role: Product Owner, Visual Designer, Scrum Master, Data Analyst

“Why do you always complicate things that are really quite simple?”